You may have noticed that each time you wash your clothing the fabric gets that tiny bit softer and the colour fades just a touch. Over time that ‘new’ feel wears out through a combination of wear and tear and washing.
We are given special instructions on certain garments – cold water only, use gentle detergents and spin gently. We understand that this is to minimise damage to our clothing, but what about minimising damage to the environment?
Every time you wash your clothing trace amounts of dyes and microfibres break away and end up in the wash water, which eventually ends up in the ocean.
Synthetic fabrics and chemical dyes are part of this mix and are contributing to pollution in our ocean, namely ‘microplastic’ pollution.
Microplastic pollutants are so small and leach toxins into microscopic phytoplankton. This pollution only builds up in number the further up the food chain we go. Yes, this means polluting the very seafood we eat with nasty chemicals and even hormones contained in plastic.
Ultimately it’s up to fashion designers, retailers and consumers to make the reigning decisions.
At Lhotse, we believe it is our ethical responsibility to make sure we use the most natural and least invasive fabric as possible.
Our organic cotton fabric is grown by farmers who use no pesticides, synthetic fertilisers or genetically modified seeds. It is then dyed with colour fast Oeko Tex 100 Eco Dyes.
By opting for organic clothing, you are not only improving the circumstances of the manufacturer, the wearer, the air and the land, but even our vast oceans will be affected by positive change due to your decision.
Just another one of the many reasons to choose organic and Lhotse.